A social experiment where two rumors have been constructed and systematically spread across the border region of San Diego, US and Tijuana, Mexico, and then digitally tracked through a multifaceted strategy that combines viral/word-of-mouth marketing with methods from recent research on small-world networks and social network analysis.
A commissioned interactive public artwork in the form of an imaginary library of rejected literature from across the world which have been collected through a world-wide social media campaign.
A project which takes as its point of departure in the Swedish welfare state’s vision of the “good society” and how “goodness” is represented in politics, art and popular culture in today’s post-utopian society.
A reconstruction of a radical alternative monetary system based on the the visionary ideas of the 18th century utopists August Nordenskjöld and Carl Bernhard Wadström.
A ten-year social experiment where a person who matched a statistical profile of an average citizen in Sweden, was offered the opportunity to influence the Swedish public opinion through a long-term strategic plan which combined research methods of social psychology experiments with the most sophisticated techniques of opinion making drawn from the lobbying, public relations and marketing industries.